10-May-2010

Friday, U.K. bookmaker Betfair Group Ltd. launched its betting-exchange app for Apple handsets. The app, dubbed “Betfair Client,” is the first real money gambling app Apple has approved for use with its products.

According to Betfair, the app “provides greater speed and performance than browser-based products.” The company added that the app’s GPS technology limits its use to customers in Ireland and the U.K.

In a press release, Betfair Head of Mobile Charles Palmer said the app utilizes the handsets’ multi-touch interface and high-resolution screens to offer the same core functionality as Betfair’s Web site.

“Thanks to Apple’s incredible innovation, the iPhone raises the bar in terms of mobile gaming,” Palmer said. “(This) allows Betfair to deliver an industry first and demonstrates our ability to adapt to new technologies.”

Palmer cited a 40 percent increase in 2009 of cell-phone users accessing Betfair’s browser-based offerings as one reason for the app’s creation. The total year-on-year increase in cell-phone users accessing Betfair’s Web site, he added, was 50 percent.

The 0.4 megabyte app is compatible with all iPod Touch and iPad models and with iPhone OS 3.0s. It is currently available for free download at Apple’s app store.

Phill Provance
phill.provance@acehoyle.com

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