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bwin's Sheeva debuts
15-April-2010
Wednesday, Austrian online betting company bwin unveiled its latest innovation, Sheeva. An “interactive TV broadcasting system,” Sheeva combines live video, social media and instant messaging with the real-time data processing capacity of bwin’s online gambling network.
bwin launched Sheeva at the National Association of Broadcasters digital-media trade show this week in Las Vegas. The company used football games as an example of how its new system enhances televised programming with Internet gambling options and moderator-controlled Skype chats.
bwin called Sheeva a “highly flexible system” that can broadcast in real time using satellite, Internet and mobile TV “in a single production environment.” According to a company press release, Sheeva uses a graphical programming language to tie audio, video and Web technologies together. Designers, the company added, made the system cost-effective by incorporating preexisting transaction options and by creating lighting and studio technology a single employee can control.
“So what we do is transform all kinds of Internet messaging and social media platforms into a TV signal,” Thomas Fuerstner, bwin’s director of research and design, said at NAB. “We then bring (that) to the mobile phones of our customers in HD quality via satellite, as a flash video over the Internet or via a terrestrial DVB-H signal.
“In so doing, we rely on the Apple Quartz image technology, Quicktime and just:live from the Austrian broadcast specialist ToolsOnAir. just:live puts the real-time data converted into graphics into a format suitable for TV and the Internet.”
So far the new system has received rave reviews in the blogosphere. One blogger, Dan Taylor of CalvinAyre.com, said, “It does everything but make the tea and perform sexual favours, but I hear they’re working on that.”
By: Phill Provance
phill.provance@acehoyle.com
To avoid legal redress under international copyright law reprinters must cite the name of the above article's author and that author's e-mail address, and they must link to its publishing site: www.acehoyle.com.
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