31-January-2010

U.K. online bookmaker Sportingbet PLC (LON:SBT) announced Wednesday that it has renewed its licensing agreements with GTECH Corp. division G2 for an additional three years. The company said the new agreements will see G2 assist in further development of Sportingbet’s sports betting, poker site and online casino operations.

According to a company press release, Sportingbet will integrate G2’s Gaming Management System into its Margin Maker software. The new program, it said, will serve as a back office for its poker and casino offerings.

Among the offerings slated for upgrade are Sportingbet’s Paradise Poker and Paradise Casino, which will provide flash game options and more games. The Company also plans to add a bingo site to its list of online operators with software G2 showcased at this year’s International Gaming Expo.

“Sports betting is, of course, our core business and we’ve partnered with Finsoft, and then subsequently GTECH G2 post-sale, to provide our sports betting systems for years,” Sportingbet Chief Executive Officer Andy McIver said. “This extension of our relationship with G2 achieves many positives for us, including some exciting new operating methodologies around Margin Maker, plus a suite of new casino games, renewed vigor around poker and the exciting launch of bingo.”

Since news of the renewals shares in Sportingbet have risen 1.86 percent to close Friday at 68.50 pounds per share.

By: Phill Provance
phill.provance@acehoyle.com

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